Website Design and Development
Your website is an online gateway for your audience to reach you for your product or service. It can be more than just a website. It can be the face of your brand and company.
Now, no need to spend more on website design and development. A static website will work pretty good for you. Get necessary changes as per your requirement and go Live in just a few days.
Get functions and navigation as per your business requirement. It improves the user’s interaction with the website and your business as well. Get web design solutions to showcase your services in a better way
Also check: Website Content Writing Services
Planning to cater to different industries in just a single website? Template-based websites are the right artwork for your requirements. Get multiple templates that best fit with your business requirement and preferences of your brand
Are you bored with your website design? Does your website not work as per your requirement? Your brand has improved but your website is still the same! Get your website re-designed and upgraded with all the latest features.
If you have a unique idea for your business or brand model, we have a unique, affordable and technically advanced way to implement and give them the shape of a website. A website equipped with all the features you require in it.
Get a professional eCommerce platform to run your store online. Easy “Add to Cart”, “Inventory Management” and “Check-out” feature. Get your payment gateway integrated with the eCommerce website at no additional cost.
Product Descriptions are an integral part of eCommerce Website. Check-out how it can help you
Content Writing and Content Marketing Services
Your website, your business or your brand without the right quality of content is like eating your favourite dish after its expiry date.
We also understand that every business has a different content requirement. That’s why we are now available with more than 19 types of content writing services. Many are yet to come.
Our Website Content Writing Services exhibit head-to-toe details of your business in the form of a website. We value the information and make it easily available for your target audience. We define product or service in an as simple way as possible so that even a layman can understand.
Our SEO Content Writing Services work in two ways. It is user as well as search engine defined content. We user right amount of trending keywords that help you gain good ranking in search engines like Google and Bing. We also take care of other components of SEO-based content.
As you sow, so shall you reap. This exactly fits here when it comes to content writing for brands. We help you build a long-term and strong relationships with your targetted audience. Our branding content writing services can help you build just right and sophisticated appeal before the corporate world.
The SOP is an effective mode of communication when it comes to applying for admission to international universities. SOPs are the best way to define your academic and co-curricular history and achievements. Better SOP defines your way of defining your capabilities of writing and understanding similar aspects.
Email Content Writing still holds a higher percentage in Digital Marketing. It is the only personalized way of communication with your audience. These types of e-mail marketing services we offer:
- Promotional Emails
- Wishes through email on special occasions
- Introduction or welcome email
- Emails for feedback and ratings
- Case Study
- Email sharing achievements and future prospects.
Money spent on Ads can be so painful if it isn’t converting. This can be due to the landing page content. It is either misleading your audience or the tone of the content doesn’t define product or service in a proper way. We understand the psychology of the audience and write content the way they are looking for.
We value the time of the audience and that’s why we work on providing as much information as it is required under the head. It is completely opposite to giving marketing feel to your blog topic. The best blog works when we talk with the audience about the pain points of the audience.
Infographics are the right amalgamation of content in an image. Infographics have gained great popularity and high success ratio than just content or images in the page. It is a visual and textual way of educating your target audience. Many brands have adopted Infographic marketing strategy as a new marketing strategy.
Press Release is an official announcement made by the company to media. It also becomes a source of influence on your target audience. The right press release converts all important points into attractive headlines and sub-headings. This helps the company grabs the reader’s eye in just the first few seconds.
Powerpoint presentation or PPT visualize your business ideas, business planning and future aspects of a business. It is, by far, the best way to showcase your business model or idea to either your board or your target audience. It also helps companies as well as individuals demonstrating long-term and short-term financial goals.
Individual or Company Profile
Profiles portray the core strengths of the business. Company or individual profile are the best way to create interest among your audience by highlighting your achievements, certifications, portfolio and the accolades that you have received throughout your journey in your career. It also helps you attract investors.
With our Academic Writing Services, we aim at developing a better understanding with the academics and providing a pool of knowledge to students (Both offline and online). We work as per the psychology of the students and create a purpose for them so that they can experience a learning environment that surrounds them.
- Content/Course Module
- Case Study
- Brochure Template
- Product Description
- Content Editing & Proofreading
Search Engine Optimization Services
What is SEO?
Search Engine Optimization or SEO is known as optimizing and marketing activities that improve the ranking of the website on the search engines and drive traffic organically. Every search engine runs its algorithm around keywords or relevant search phrases and the goal of the SEO is to drive traffic and improve ranking on those specific keywords.
How does SEO work?
You can optimize your website using multiple strategies of search engine optimization. The SEO technique works better with the right combination of Off-page activities and On-page optimization. The search engine indexes your website or page and identifies the uniqueness of the content. On the basis of which, the search engine gives ranking.
How can SEO affect your company?
A better and strong SEO strategy can help you improve the Search Engine Ranking Position (SERP) of your company on all the major search engines. It allows potential customers to find you easily and to reach you to purchase your product or buy services easily.
In today’s era of revolutionization of the internet and the ways connectivity has improved, there are many ways of digital marketing but none of them ensures and sets long-term digital marketing goals except Search Engine Optimization. It is, by far, the best way to drive traffic and make new visitors reach your website organically. And this ultimately leads to conversion and brand recognition.
Here are our SEO features through which we can help you build your brand on Google and Bing organically:
In order to create a multi-directional flow of your website, we first run certain analyses on the website. These analyses help us define the operations that are needed on your website.
The information that we connect through website analysis are:
- Website & Page Performance
- Performance of Website Competitors
- Website review
- Keywords Performance
- Meta tags
- Optimization Requirement
A lot of preparation is required before starting the process of customer engagement. We first make your website meet all technical standards and specifications so that any search engine can easily crawl your website’s content.
Website content plays a very important role when it comes to SEO. You can check-out “How to write SEO-friendly content” here.
The technical preparation that we do also helps us identify bad quality content which is already there on the website.
It is a strategically important aspect of SEO. It basically works from out of the website or domain. In off-page optimization, we submit your websites or webpages to different social bookmarking sites, directories and other sources of information that public use. We also use a press release and promote your website using genuine content to drive traffic to your website using incoming links. This helps us provide ranking on all major search engines.
Just to get the content indexed properly, a large number of optimization and techniques are performed on the website. This includes the right selection of keywords, H1 & H2, meta description and so on are to be placed properly to allow Google, Bing and other search engines index website and rank it properly on relevant keywords.
Content/copywriting, Keyword density and Internal link structure are the keys to perform intricate tasks seamlessly.
ImbibEnglish believes in maintaining transparency with its clients right from the starting. This helps us maintain a deeper and long-term understanding and ensuring long-term goals.
Reports that we share with our clients are:
- Directory Submission Report
- Link Building Report
- Keywords or Search Phrases Report
These reports help us maintain ranking and in improving ranking every time.
It is the easiest way of bringing customers to your website. This is a way of marketing in which the advertiser pays a fee whenever the ad is clicked by someone. It is just like buying a visit to your website. It is one of the most cost-effective ways of advertising and you can have good control over it as compared to normal SEO.
We Provided Best Pay per Click (PPC) Services
You should use proper text in your ads using the most relevant keywords.
Quality of Landing Page
We create quality content in the pages to ensure the relevancy of the information
You should always maintain a good quality score with Google as it will give you more ad clicks at a lower cost
The quality of the ad should be really good and look enticing and generate customer interest
Online Reputation Management
Today we are in an age of the internet, and customers check your website and ratings before using or recommending your products or services. So it becomes imperative for you to ensure that people see positive and correct information about your business. Online Reputation Management does exactly the same task for you and creates a positive aura around your online image.
Why you do go for Online Reputation Management?
Online Reputation Management not only manages the online content in search engine but also screens and manages the reviews and customer comments which boost your image positively. According to a study, 85% of consumers give the same importance to online review as a personal recommendation. 49% of customers need at least a four-star rating for choosing a business.
How Online Reputation is managed?
The real and virtual worlds are so well intermingled these days that you have to be on your toes and have an all-round positive image in both of them to succeed in life. The services that are generally offered by the Reputation management companies are these: • Remove negative links from search engine pages.
- Remove abusive and incorrect YouTube videos.
- Remove consumer complaints from various portals and websites.
- Manage the reviews by removing negative reviews and promoting positive reviews.
- Push down the negative article in search results pages as people usually check the first few pages.
Social Media Marketing
Do you guys have any idea how big social media is and how many users uses the internet? The rough estimate is 1 billion users.
This is not a small number and we know this will never decrease- the scale will always go higher.
Social media is a new world, a new way to present your brand, your services, your products and you.
This is a marketing opportunity that every firm, business, and organization wants to enter in because the reach is beyond your expectations.
So the question is what is social media marketing?
It is a process of increasing website traffic through different social media platforms like Facebook, Instagram, Youtube, Linkedin, Snapchat, Reddit, Pinterest, Quora, Tumblr, Medium and much more.
Increasing traffic means creating content, posting text, uploading videos, and sharing a post that drives audience engagement.
It seems pretty cool but each social media platform is different and each needs a different type of content like in Youtube-videos is the master, Pinterest-pictures win the day.
You need to make a strategy to win this game because everyone wants their content to go viral.
Following are the key social media terms which must be in your mind:
The social media is the fastest growing industry and there are some trends one should keep in mind
- Organic Reach is down and what’s up is ad spent. So you need to do smart work not the hard work.
- Social media platforms are businesses, everyone wants to earn so the more you play the more you will get.
- Channels and tools are merging to increase marketing and reach
Here is the list of most popular social media platforms on which you have to play well.
The name says it all- the biggest social platform of all time having more than 2 billion monthly active users who offer most targeted ads like
- Business Manager
- Advertising Options
- Lookalike Audiences
- Instagram Integration
- Facebook Live
The highest engagement rate in all the social media apps is Instagram and it’s all about pictures.
The best way to viral your content is Youtube. No other platform gives you that much freedom. The two ways to succeed in it is either teach or entertain.
This platform is all about business and if your content helps in expanding people’s business. The platform is for you.
The only platform where 81% of the audience are women so who wants to target women in their business- this is the one you are looking for.
The social media is all about gaining traffic but your content must be good enough that the user wants to tell and share with his or her friends.
This is the only way to win this game.
Social media marketing is a process of increasing website traffic through various social media sites like FaceBook, Instagram, Youtube, Linkedin, Pinterest, Medium and many more. For every business (Small, Medium, Large), social media is the best way to market their goods and services. Building strong online presence requires a different strategy that works well on each platform and for this, you need Social Media Marketing Company like ImbibEnglish who understand the dynamics of each platform and can easily create an online presence on each social platform.
Also Read: 5 Social Media Topics for every website
We are a team of experienced social media marketers who go extra miles for the customers, here is our social media marketing services process:
Social Media Audit
We conduct social media audits to evaluate the organization’s profiles on social media so that we can utilize these profiles to increase the online presence of the organization.
Build Your Audience
The essence of social media is to create awareness and bringing the traffic. That’s what we do, except creating social media pages and social listing; we focus on maintaining that presence in every social media site.
Engage with Customers
Once the traffic is coming to all the social media pages, you need to convert that lead into sales by communicating with customers. This is the crucial part; we engage with customers positively and give our best to convert into sales.
One thing which is very important in social media is how often you are active for regular posting and sharing. It is necessary to share your products and services daily. We have a team of social media marketers who only take cares of sharing content correctly and timely.
Social Media Advertisement
Social media is the best platform to advertise your products. But the thing is you have to choose the right platform for your business to invest money into. That’s what we do; we know how to create ads according to the budget. After all, the better your ads, the less you will spend.
There are more than 200 social media platforms and the number is still growing. The conclusion is you need to find the best platform according to the needs of your business and should establish a presence on at least a few of them.
Figure out which type of audience is best for your business and get active on that platform.