Digital Marketing

Do you know what Digital Marketing Content Writing is all about?

In 2017, digital marketing occupied approximately 23% of the marketing sector in India. Since then, it has continuously been increasing @ 16% every year. A report by states that it is expected to become 291 times bigger than it was in 2005.

Growth of Digital Marketing and Ad Spending in India (2013-2019)
Growth of Digital Marketing and Ad Spending in India (2013-2019)

It is, ideally, true and most of the websites even say the same that “Content Marketing” is one of the 5 Methods of Digital Marketing. We also agree with the same.

In addition to content marketing, it also serves a great purpose in other methods of digital marketing.

Now, let’s take it further. We want you to ask yourself some of the questions.

Is the content required only in Content Marketing?

Here are some of the examples of digital marketing content writing:

How wrong content and right content individually affect the search results, ranking and even PPC? Most of the content writers even stay confused about how to write content for digital marketing.

Content Writing in Digital Marketing

Now, before answering all the questions, let’s take all the digital marketing platform separately and understand what is the value of quality content on all the platforms.

SEO (Search Engine Optimization)

Search Engine Optimization (SEO)

SEO is a method of gaining a better ranking in the search engine organically. It is a better way of creating awareness, making a targetted group acknowledge your brand, product or service and generating leads and build trust among your potential customers.

Quality content lays the foundation for better SEO results.

Foundation of Search Engine Optimization is Quality Content
Foundation of Search Engine Optimization is Quality Content
  1. Content crafted smartly holds all keywords and search terms.
  2. Interlinks and Backlinks come into action only when facts and smart references are made in the content.
  3. Quality content authenticates your existence on different social media channels.

Email Marketing

Email Marketing is one of the personalized methods of converting your target audience into a potential customer. With the help of Email Marketing, you can go beyond barriers and target from an individual to a group or a community.

Email Marketing

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Email Content is again at the forefront of Email Marketing. There is multiple Ads land in our email IDs (Whether it is primary inbox or spam email).

Have you ever wondered what types of emails you open?

An attractive subject line that attracts your attention. It compels you to read what’s there in the email. If an email content writer is successful in writing such a subject line. 50% of the work is done. These types of subject lines work better and make the audience open and read the email:

  1. Do this right now and earn money.
  2. Get affordable content in 3 easy steps.
  3. Every 3 marketers out of 10 use this technique to be successful.

Then comes email body. An email content writer should know what and how much information should be given in the body of the email. Note that links and call-to-action play a major role in converting a reader into a potential customer.

Is the email marketing all about converting the targeted audience into a potential customer?

The answer is no. It is also about retaining your client or customer. It is about building trust in your business, brand, product and service. Basically, you can use these different ways of email marketing and stay connected with your clients or customers

  1. Introduction Email or Welcome Email
  2. Email on Birthday, Anniversary and/or any special occasion
  3. An email asking feedback or rating on product or service
  4. Email sharing past achievement and testimonials (by clients and customers)
  5. A case study

Social Media Optimization

Social Media Optimization is an extension of the home page and all the pages of your website. Through SMO, you can expose your website’s home page, pages and blog posts on social media platforms and make them reach the target audience who is genuinely looking for you. It includes bookmarks, facebook, twitter, Instagram, google my business, LinkedIn profile.

Social Media Optimization

Here, the role of a content writer is to provide SMO friendly content for the listed social media platforms. Remember, it doesn’t matter whether the content is written professionally or not. The thing that matters the most is whether the content is able to convey the message of the business or not.

You can check out our Social Media Profiles

  1. Instagram
  2. LinkedIn
  3. Facebook
  4. Google My Business

To take it further, SMM (Social Media Marketing) comes into action:

Social Media Marketing

Social Media Marketing is all about Off-page activities that you do on different social media platforms available online. Share your website work on different social media channels and make them read by the unlimited crowd. It is the best way to make your business known to others and make them even share with others.

Now, let’s understand it from the point of content. In the above paragraph, we used a line “and make them share with others.” It is not just a line, there is a context behind what we said.

In website content writing, we have already discussed how a catchy headline attracts the attention of a viewer. In a content, Headings and subheadings play a vital role while deciding whether the viewer is going to share your social media post with others or not.

While paid marketing is also a part of SMM where you see videos and images on your mobiles or computer while using or surfing on any social media platforms. These are called sponsored/featured ads like Facebook Ads, Instagram Ads, LinkedIn Ads and many more.

Search Engine Marketing

Search Engine Marketing is a digital marketing strategy that helps you make the presence of your product, service and your brand on the search engine. It is an instant way to get the result as the Ads come on the top of the search results with good relevancy and make the audience connect with you instantly.

There are different types of platforms where you can run ads and reach to your potential customers

  1. Google Adwords
  2. Bing Ads
  3. Yahoo Ads
  4. DuckDuckGo

Ad copy is an important part of Ads and content plays an important role in writing an ad copy. A content writer must know the space available and its utilization.

  1. Ad copy Headline contains 25 Characters
  2. Description contains 80 Characters
  3. Display URL contains 35 Characters

Now, you must have understood how skillfully a content writer utilizes the space to define product, service or brand and drive leads for the business.

Now, let’s take a look at the key points every content writer focus on:

  1. Understand what your target audience is looking for
  2. Personalize it with “I” or “We” and “You” or “Your”
  3. Make it emotional to connect with the audience
  4. Try to make heading specific and precise. You can use percentage or numbers
  5. Use an emphasizing Call-to-Action

Now, you must have understood that content is the building block of every digital marketing platform. Let’s answer all the above-mentioned questions in one go.

Content is not just required in content marketing. In fact, the baseline of every digital marketing strategy is content. Marketing strategy without content always fails.

Many brands fail or unable to make their product or service meet the targeted audience just because they compromise with the most important part of marketing strategy – The Content.

Right content makes your product or service reach to the people who are actually looking for you. It defines how your product or service is superior to the similar one available online or in the market.

The key to the best digital marketing content writing is understanding the behaviour of the potential customer and give them what they need.

ImbibEnglish has professional content writers with core specialities in their fields. Every content writer has core knowledge of their domains. Call us on +91-9654499399 or send your query on