Just 4 Quick Tips and You will be Able to Write an Effective Landing Page Content
Understand the business to showcase on the Landing Page:
Try to put important information first.
Know and showcase the outcome (benefits) of the product/service
Understand the tone required in Landing Page – Professional or Casual:
Use a personalized way to make it speak to your visitor. E.g. “We,” “Us” and “You.” We always feel connected when someone talks about us with us. Make sure you keep the focus on your visitor only.
Study psychology and give it a demographic narrow down (Class, Age, Sex, Interest, Occupation)
Understanding the behaviour is one of the most important parts of an effective Landing Page.
Start Writing Landing Page Content:
Always remember! Its the simplicity of the words that work. Difficult words and compound sentences are not legible to everyone. Small sentence and simple words make your content easy to read.
Heading and Sub-heading – If you, somehow, manage to connect with the visitor using Headings and Sub-headings, 80% of the work is done.
If there is a paragraph in the Landing Page, make sure it is no more than 2-3 lines. You can also go for bullet points. Precise information works way better than paraphrasing.
An Effective Call to Action:
Encourage visitor to take action. Use sentences like “Go for It,” “Avail Benefits,” “Try it now,” “Click Here” and so on. An effective CTA opens the way to turn your audience into your potential customer