Website Content Writing


Well! The name explains everything in itself.

A website content writer knows head-to-toe detail of the type of content to be composed for a perfect website content writing.

A writer should know the requirements of the website and the target audience.

The fact that plays an important role is “the content that should match with the context of the page.”

A writer must be very clear of the business concept. A writer must know what and how specific keywords should be used in the website page while writing content.

A writer must be very clear of the business concept. A writer must know what and how specific keywords should be used in the website content.

Every website visitor is looking for either of the two things – Information or Product/service or both.

It becomes the sole responsibility of the Website Content Writer to bring up every minute detail that the user might be looking for about the product or service. ImbibEnglish writers know the significance of the content for a website.

Here are some of the points to help you understand how to write content for a website:

Prioritize and value the information

Your content should be a valuable piece of information. The information should be in the context of the audience. It is important to understand the mind of the reader and the information should be prioritized in the content accordingly. Try to understand what your audience is expecting from you and then draft the information. This can be the best customer engagement practice.

You can check out our Instagram posts for a better understanding of customer engagement practice.

Strong and catchy headlines

Headlines play an important role in content while valuing the information. A strong headline is a compendium form of the whole text written under the headline. The main purpose of the headline is to drive the attention of the viewer.

Before writing any headline, you need to understand what is the context of the information you are going to give under the headline. Relevancy is very important.


Independent and self-explanatory web-pages

Incomplete information can impose negative information on your reader about your website. That’s why it is important to have a webpage with the content explaining everything so that the thirst of the reader can be satisfied. First, understand the priorities and concerns of the visitor and then write the webpage.

Precise and crisp information is necessary to have in the content. Remember! Long paragraphs and periphrasing never work. Only short sentences with accurate information work.

Your audience may have multiple page approach

Your audience may reach to you through any of the pages of your website or through any external link to your webpage. That’s why it is important to have proper interlinking of related articles and pages on your webpage. This makes all the pages easily approachable from the point of view of the researcher/audience.

Write content for researchers

Remember! There is a difference between selling and over-selling. Providing complete information for the sale of your product or service only work.

Your webpage is like a human body and your content is like different parts of the body. Your content should be organized just like different parts of the body.

Use familiar words and idioms & phrases

Your trust builds when something familiar comes to your notice. You need to have the content written in such a way that your audience feel connected with you. Keep the language simple and attractive. Try to use familiar words and idioms and phrases.

An Infographic showing how ImbibEnglish does Website Content Writing

Wise use of images and videos

It is very important to have images and videos in your content. Images and videos make user acknowledge your content and understandable. In other words, you can say that the use of images and videos personalizes your content from the point of view of the viewer and ultimately tries to hold the user for a long time.

Fresh content is what your audience and your search engine is interested in

It is very important for your website and business to have fresh content every time. Let’s just take it to your search engine. Fresh content protects you from all sort of penalties that your search engine can impose on your website if you try to deceive it.

ImbibEnglish Practices

At ImbibEnglish, we practice it many times a day. ImbibEnglish performs content writing practice for many small, medium and large organizations on a daily basis. ImbibEnglish provides writing services to its clients as per their requirement. Whether it is the uniqueness of the content or various quality checks that should be made after writing the content, iE writers don’t compromise in any way. Every content that our writers write goes through Grammatical Check, Technical & Functional Check, Plagiarism Check and Proofreading.

That’s why we proudly say “We know how to make our words speak for you” and our clients say that we are the best website content writing company in India.

To request your own quality content on ImbibEnglish, you can simply call us on +91-9582274184 or drop an email on our Official Email Address: we4you@imbibenglish.com. You can share your requirements with us by following the link of ImbibEnglish

Three simple steps and you are good to go with the quality content specially written for you by our Expert Imbibian

You can fill the form to inquire about Website Content Writing Services